The Customer

Jeffersonville Aquatic Club

he team is part of the Southern Indiana Swim Association, a local summer swim league that is vital in introducing children to competitive swimming. As a feeder program for USA Swimming teams, the league helps young swimmers develop their skills and confidence. The team, one of the three larger ones in the association, is known for fostering talent in a positive environment.

Emily, who has been with the team for 18 years, is the head coach and league representative. She manages coaching, meet entries, and parent communications. Her experience and dedication have been key in maintaining the team's success and smoothly transitioning to new technologies like Swimmingly, ensuring the team continues to thrive.

The Challenge

Overcoming Operational Hurdles

The team’s previous system for managing swim meets was cumbersome, relying on a combination of paper records, manual data entry, and outdated software. This approach led to several challenges:

• Paper Dependency: The team had to print and manage extensive paper records, which were prone to getting wet or lost during outdoor meets.
• Complex Software: The previous software (Team Manager and Meet Manager) was difficult to learn and use, especially for new volunteers and parents.
• Volunteer Burden: The manual processes required a significant number of volunteers, which was challenging to coordinate and manage.

The primary objective was to find a solution that would reduce reliance on paper, simplify meet management, and streamline operations for both coaches and parents.