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Summer Swimming’s, Simple Mobile App, HydroXphere / Meet Central™ Announces Rebrand to Swimmingly™


Cary, NC – November 7, 2019 – HydroXphere, an app and software company that runs summer swim meets, today announces a rebrand to reflect the company’s mission and vision, to make swim meets fun and simple for all.

Fun swim meets, made simple. That is what we are all about.

While HydroXphere & Meet Central are very dear to us, it is time to build upon our parent-friendly solution. We are changing to a name that encompasses how we are specifically designed for summer swimming.

Charlie Houchin, CEO and Olympic Gold Medalist, mentioned, “Over the last 5 years, HydroXphere has served as a guide at the grassroots level of swimming, making swim meets as fun as possible. Our technology is a first in the summer swimming market, solving the headaches of running a swim meet. Our app establishes a level playing field so that even the newest of swim volunteers can operate an entire swim meet. After significant growth over the last 5 years, we have reached a milestone opportunity to increase our reach and extend a fun swim meet experience to all parents, swimmers, and fans. We are confident that our rebranding will capture the user excitement and ensure that your next seasons will run Swimmingly™.”

Simply put, two names have been confusing. Swimmingly™ is easy to say, easier to remember, and embodies our brand promise – swimming is fun! Our goal is to support parent volunteers by helping them experience the essence of the word “swimmingly” during swim meets: to run smoothly and with ease.

From a long-time customer about the rebrand...

“As a swim mom of two, I have watched and volunteered at every swim meet under the sun—from USA swim meets to summer swimming. The best out there has always been Meet Central™. The shift to Swimmingly™ makes it easier to find online and explain to other swim parents. Same amazing company, same amazing meet management solution, with a streamline name…all of your meets will now run swimmingly!”
Lisa Honaker - Raleigh, NC
Mom of Two & Swim Team Volunteer

The Swimmingly™ brand further enables the company to stand out, not only from software in our market today, but also in the swimming industry at-large. The strength of swimming is in its participation and we believe that we can help grow the number of swimmers who funnel into higher levels of competitive swimming. At the end of the day, we all got our start in summer swimming. Summer swimmers, coaches and parents alike deserve the best experience possible. The grassroots level, aka “summer swimming”, is Swimmingly’s™ passionate focus. Summer swim teams and leagues will enjoy the simple and easy-to-use app that is allowing teams to run their meets in less time, with less paper, and with fewer volunteers.

Swimmingly™ will continue to develop and build simple & innovative software for the summer swimming market. Our rebranding coincides with our growth to focus on YOU, our customers and users across the country, while investing further in creating the best swim meet experience possible.

Everything will be the same, only with a new and approachable name that you can call on with confidence. Thank you for your incredible support and we look forward to talking with you in the near future!

The Swimmingly™ Logos

Swimmingly™ “S” Emblem – This logo introduces the new name while referencing Meet Central’s old water drop logo – New look, new name, same trusted app! The fluid composition and symmetry advertises the ease with which Swimmingly™ will help solve the head aches on the pool deck and make swim meets more fun and enjoyable.

Swimmingly™ Mascot – Nothing better represents summer league swimming than the proper marine mascot. We chose a Sea Lion for its playful nature – whether on land or in the water, they like to congregate in herds and play. A cute, fun, and approachable sea lion will also embody our companies’ mission: To make swim meets fun!

Font – A rounded sans serif font was selected in order to appear fun, approachable, yet up-to-date. The rounded corners and smooth letterforms match the mascot and emblem illustration style flawlessly.

About Swimmingly™:

Headquartered in Cary, North Carolina and founded by Olympic Gold Medalist, Charlie Houchin, Swimmingly™ is a technology company that is making swim meets fun and simple for everyone. Swimmingly’s™ innovative app allows any swim league, swim team, or parent volunteer to run their swim meets in less time, with less paper, and fewer volunteers – all from the devices in your pocket!

For more information visit us at or call (866) 377-7946.

Questions? Get in touch!

(866) 377-7946


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